PlatinumProfile is the all-in-one launch and growth platform for new home-service contractors — built by people who've spent the last 15 years turning ad dollars into qualified phone calls for service businesses.
If you're a new roofer, HVAC tech, plumber, landscaper, electrician, or pool service owner, you don't need a $5,000 website and a $300/month review tool. You need a real business — one that gets the phone to ring this month.
PlatinumProfile bundles everything a new contractor needs to launch and grow into a single $99/month subscription: a hosted, conversion-engineered website built around your trade; an 18-step Google Business Profile setup wizard; automated three-touch review request emails; a weekly Map Pack rank tracker; a citation checklist covering the 18 sites that actually matter (Google, Bing Places, Apple Maps, Yelp, Angi, BBB, Nextdoor, and more); a 10-document business template pack; a weekly AI-generated action plan; and a growing coaching library. No setup fees. Cancel anytime.
The team behind PlatinumProfile spent over a decade running Mass Tort Ad Agency (MTAA), where we've deployed more than $250 million in cumulative ad spend across 600+ law firms and 100+ tort campaigns. Plaintiff law is one of the most competitive paid-marketing categories in existence — and we learned exactly what separates businesses that win from businesses that disappear.
Three things matter most: a fast, conversion-engineered website; a fully-optimized presence on Google and other directory networks; and a steady drumbeat of new customer reviews. Get those three right and you compound. Get them wrong and you spend money on ads that nobody answers.
When we looked at what tools were available to new contractors trying to do this themselves, the picture was bleak. A real website costs $2,000–$5,000 to build, plus monthly hosting. Birdeye charges $150–$300/month for review automation alone. BrightLocal wants another $30–$60/month for rank tracking. Yext charges $200–$400/month for citation management. By the time a contractor stitched the stack together, they were $450+/month in before they'd seen a single lead.
So we built PlatinumProfile: the same playbook, the same engineering rigor, the same focus on what actually generates phone calls — engineered for trades businesses at 1/10th the cost.
Our mission is simple: make the proven local-marketing playbook available to every contractor in the country, regardless of budget. A new HVAC technician with a truck and a phone should have access to the same marketing infrastructure as a 50-employee competitor — without the $5,000 setup fee or the $450/month software stack.
PlatinumProfile is purpose-built for home-service contractors at the launch stage. The trade-specific templates, GBP wizard content, services list, and copy are tuned for:
If you're in another home-service category, the platform still works — but the trade-specific tuning currently covers these six verticals. We're adding more.
PlatinumProfile is a small team operating inside Mass Tort Ad Agency. We move fast, ship daily, and answer the phone when contractors call.
Founder of Mass Tort Ad Agency. 15+ years in performance marketing for service businesses. Author of A Lawyer's Guide to Mass Torts. Read his story →
Flight Director. Keeps the rocket pointed at the moon. Owns onboarding and customer success for every contractor on the platform.
Lead developer. Builds the platform infrastructure on Cloudflare's global edge network — the same backbone that powers some of the largest sites on the internet.
Lead designer. Responsible for every visual decision on the platform and every contractor website it generates.
PlatinumProfile runs on Cloudflare's global edge network — Workers, R2, D1, and KV — which means your website is served from the data center closest to whoever's visiting it. We use OpenRouter for AI orchestration across Claude and other frontier models to power the website copy generation, the weekly action plan, and the GBP wizard recommendations.
What this means for you: fast pages (Core Web Vitals matter to Google), reliable hosting, and a platform that improves every week.
We take review collection seriously. The automated review request emails follow the FTC Endorsement Guides — no incentivized reviews, no review gating, no funneling negative reviews away from public visibility. We help you ask every customer for an honest review; what they say is up to them.
Your website hosting and platform data run on Cloudflare's infrastructure, with TLS everywhere and automated daily backups of your business data. Your domain, your content, and your customer list are yours — export anytime, cancel anytime.
The fastest way to understand what PlatinumProfile is: build your free preview. It takes about 90 seconds, requires no credit card, and shows you a real, working website built around your trade and your city. If you like it, $99/month gets you live. If you don't, walk away — no hard feelings.
Questions? Read the FAQ, check the pricing breakdown, or meet the founder.
Free preview. No credit card. Designed for your trade.
Build My Free Preview →Everything a new contractor needs to launch and grow — built by the team behind Mass Tort Ad Agency.
